VP Go-To-Market & Growth U.S.

Ascentry is entering an exciting new phase of expansion in the United States. We are seeking a visionary VP Go -To -Market & Growth to define and execute the US go-to-market strategy for our laboratory data management solutions, driving growth, market penetration, and revenue while building our presence from the ground up in a fast -paced scale-up environment. While this role offers geographic flexibility, our strong preference is for a candidate based on the East Coast.

The new VP Go-To-Market & Growth, reporting directly to the Chief Operating Officer (who oversees Product Management, Global Marketing, Global Sales, and Services), will be responsible for designing and executing the conquest strategy for the U.S. market. The primary objective will be to transform the global vision into measurable commercial success by structuring sales channels and tactical approaches.

GTM Strategy & Strategic Planning

• Visionary Roadmap: Define and lead the long-term Go-To-Market strategy to ensure a successful and sustainable expansion across the U.S. market.
• Strategic Segmentation: Identify and prioritize high-value market segments (e.g., Clinical Networks, Reference Labs, Health Systems) and determine the ideal product-market fit.
• Tactical Execution Plan: Build and oversee the operational deployment plan, including channel selection, resource allocation, and market entry sequencing.

Growth & Revenue Acceleration

• Strategic Growth Engine: Identify and unlock new revenue streams and untapped business opportunities within the IVD and Laboratory software sectors.
• C-Level Engagement: Initiate and lead high-level prospecting with key decision-makers (CEOs, CIOs, Lab Directors) to establish strategic partnerships and fuel the top-of-funnel growth.
• Value Localization: Adapt the global value proposition and messaging to navigate the U.S. regulatory landscape (CLIA/CAP) and outperform local competitors.

Channel Structuring & Partnerships

• Sales Synergy: Partner closely with the VP of Sales USA to align GTM insights with sales execution, ensuring the team has the strategic intelligence needed to close complex deals.
• Indirect Channel Development: Architect and structure an ecosystem of strategic partnerships, including IVD manufacturers and LIS (Laboratory Information System) vendors.
• Revenue Strategy: Provide strategic input on pricing models and commercial structures to maximize market penetration and profitability.

Market Intelligence & Global Influence

• Competitive Watch: Maintain a continuous and deep analysis of U.S. market trends, competitor movements, and shifting customer needs.
• Product Roadmap Influence: Act as the voice of the U.S. market by feeding local requirements back to the Global Marketing teams to influence the international roadmap.
• Industry Leadership: Leverage an established network within the clinical laboratory sector to position the company as a key player in the U.S. data management ecosystem.
• Demand Generation: Organization of webinars with U.S. KOLs, Targeted LinkedIn campaigns, Creation of thought leadership content (white papers, case studies, ROI calculators).
• Brand awareness: Participation in U.S. conferences and trade shows,

We are looking for a strategic and results-driven professional who brings:

• Strategic GTM Leadership: Proven experience in Go-To-Market, Growth, or Commercial leadership roles within a scale-up environment. A strong track record of defining market entry strategies and executing successful growth roadmaps in competitive sectors.
• Visionary & Hands-on Mindset: A results-driven leader capable of defining a long-term strategic vision while remaining “hands-on” to secure early wins and build the U.S. presence from the ground up.
• Entrepreneurial Growth Enabler: A builder mindset with a demonstrated ability to unlock new revenue streams and capture untapped market segments in the U.S. laboratory sector.
• Industry & Ecosystem Expertise: 7+ years of B2B experience in IVD, MedTech, or Laboratory software, with deep knowledge of the U.S. healthcare ecosystem (LIS, HIS, IVD vendors) and workflows.
• Sales Acumen & C-Level Influence: Exceptional ability to articulate complex value propositions to C-suite executives, Lab Directors, and CIOs, effectively navigating the decision-making process of large health systems.
• Regulatory awareness: A solid understanding of the U.S. regulatory landscape (CLIA/CAP) and its impact on product positioning and strategic messaging.
• Channel & Partnership Architecture: Proven ability to identify, structure, and manage strategic partnerships (e.g., with LIS or IVD players) to accelerate market penetration.
• Cross-Cultural Leadership & Alignment: Exceptional communication and collaboration skills, with a proven ability to thrive in a multicultural environment. You will build deep operational synergies with our European headquarters.

• Proven track record of launching and scaling new software brands in the U.S. market.
• Brings an established, actionable network of key contacts within the clinical laboratory, LIS, and IVD sectors.
• Experienced with major industry trade shows, such as ADLM (formerly AACC), and engaged with various regional laboratory associations.
• Comfort and proficiency working within a distributed, multicultural environment across multiple time zones.

The base salary for this position is tiered based on experience and qualifications:

• $160,000 – $180,000 base salary.

In addition to the base salary, this role is eligible for a performance-based bonus along with a comprehensive benefits package.

Join a world-renowned, human-sized group, featuring 120 experts in Middleware and Data Management dedicated to Medical Biology Laboratories. Be part of a dynamic team where expertise and collaboration transform healthcare.